What is Social Media Integration?

You’ve heard these words before; Social Media and Social Media Integration. But what do these terms really mean for endurance racing?

It starts with the EXPERIENCE. The world of social media has taken over. Whether it’s checking in at a restaurant, snapping the ultimate “selfie” or telling exciting news; people want to share their experiences.

Sharing experiences is more relevant than ever for endurance racing. Participants are social and your race should be too. That is where Lapio’s seamless social media integration makes races come alive. Participants can share race registration, results and photos though their personal Facebook accounts.

Now let’s see this in action…

COMMITMENT
“Yes! I will run that race. I will devote time to training, wake up early and do this all for fun! Yes, count me in. But wait, I want to tell my friends! They MUST know that I’m doing this.”

MOTIVATION
“Race day! I trained, I’m ready, I’m going to finish. Heck yeah, share those results.”

      

ACCOMPLISHMENT
“I just finished. I ran those hills, I fought through fatigue, and I DID IT! Proof is in the pictures!”

The overall race experience is enhanced by empowering the participants. Your racers are happy, proud and sharing with friends.

Which brings me to you, the race organizer. While it started with the experience, it ends with the bottom line. How does this affect your race?

DID YOU KNOW…
24% of race registrations come directly from Facebook
80% of users prefer to connect with brands on Facebook
350 Million photos are uploaded to Facebook every day

As email click-through-rates are dropping, social media is strengthening. More people are connecting, sharing and purchasing online. Social Media is changing the way races are marketed.

When participants share race registration, results and photos though their personal Facebook accounts, you increase your race and sponsor’s exposure exponentially. In addition, 24% of race registrations come from Facebook. More eyeballs, more registrations, more revenue.

Lapio is also changing the way race photos are shared. Race photos are uploaded to our photo platform and then shared via the participant’s Facebook account. With the power of Lapio, photos can be shared immediately with friends and family; increasing exposure.

Take a look at this Samsung sponsored event. Samsung is prominently displayed in all the photos but also on the participant’s Facebook post. Sponsors achieve increased visibility and return on their investment.

The power of social media comes from the fact that your reach is limitless. Your brand strengthens with each share, like and post. Lapio software’s seamless social media integration allows you to enhance your participant’s race experience and your bottom line.

For more information about Lapio software visit: www.lapio.com

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